About Sokon
Sokon is a specialized firm delivering integrated solutions in real estate advisory and urban development. We combine deep investment insight, creative design and rigorous market analysis to create high value, sustainable real estate projects.
Mission
To deliver real estate advisory and development solutions grounded in deep analysis, design innovation and economic sustainability, maximizing value for investors, partners and communities.
Vision
To become a leading reference in innovative real estate development across the Kingdom and the region, contributing to smarter, more sustainable cities with a better quality of life.
We redefine real estate development by transforming land and spaces into holistic urban experiences that balance economic feasibility with human and aesthetic dimensions.
Core values
- Innovation
- Non conventional, forward thinking solutions.
- Reliability
- Long term relationships built on transparency.
- Sustainability
- Projects with environmental and social awareness.
- Human centricity
- Spaces designed to raise quality of life.
- Analytical precision
- Decisions grounded in data and deep market study.
Competitive advantage
- 1
Investment thinking and creative design, in one model
- 2
Deep understanding of the Saudi market and housing trends
- 3
Turning conventional projects into destinations
- 4
Advanced analytics and market intelligence
- 5
Focus on the user's experience, not just construction
Our people

Leadership
Dr. Daker Ali Alhubail
Chief Executive Officer
Team
- Amer Al BaroudiGeneral Manager
- Faisal Fahad GhouthReal Estate Investment Director
- Talal Al-AnaziPublic Relations Manager
- Essam Al-AjmiHead of Human Resources
- Aziza SadikovaArt Director
Have land, an asset or an idea?
Tell us what you have. We'll tell you what it could become, and what it would take to get there.
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